A privacy resource for our customers.

Below, you can view our Privacy Policy, read about our privacy practices and learn how you can control and protect your personal information online.

Protecting privacy on your devices.

Customer privacy is a major priority at Best Buy, and we take great care to protect your information. The Best Buy Privacy Policy lays out the ways in which we gather and protect information, and how you can control your personal information. Read How Smart Shop Online Interacts with Your Devices to learn more about our commitment to protecting your data and your privacy.

Privacy Policy — Here are the highlights.

As a general rule, privacy policies are written by lawyers for lawyers. We hope you find these highlights to instead be a clear and transparent summary of our Privacy Policy, but our lawyers want us to remind you that the full, binding legalese of our Privacy Policy is below. And, California residents, there is specific legalese using definitions required by California law that you may review.

With those disclaimers out of the way, here’s our most important highlight: 

  • Best Buy’s purpose is to enrich lives through technology. We will only collect, use, or share your personally identifiable information for that purpose. And we don’t sell (as “sell” is traditionally defined) your personally identifiable information to anyone else.


Learn how to protect your privacy.

Smart Shop Online cares about your privacy, and we want to ensure you have the information you need to protect your personal information. Read about how to spot and avoid online scams and access links for additional fraud-prevention resources.

Learn how to protect online accounts

Learn about phishing, smishing and gift card scams


We may collect information relevant to you in three ways. First, we may collect information directly from you. This could be as part of your interactions with Best Buy personnel, such as at our retail stores or during in-home visits, or when you provide information via our digital properties such as websites or mobile apps.

Second, we will collect such information by observing behavior — either in the “real world” or through our digital properties like websites and mobile apps. Examples include security cameras at a retail store, our websites tracking visitor activities on our sites, or our digital properties collecting the characteristics of the visiting devices.    

Finally, we may obtain such information from independent third parties, independent of you. 

Personal information options.

California law provides its residents the options to ask for access to the information a company has collected about its residents or to ask for deletion of certain information a company has about its residents. Reflecting our commitment to Consumer Data Privacy, Best Buy offers these same options, consistent with California law, to all Americans.
Submit an access request
Submit a deletion request


We will use your information to meet your expectations and give you a great experience with Best Buy. For example, that could be to fulfill a purchase, provide a service, make our digital properties run better, or maintain our My Best Buy® program.

You’ve probably seen in the news that the world (especially the internet) has too many fraudsters, hackers, and criminals. We use information we collect to protect our customers, Best Buy, and others from such bad actors.

And remember when we said above that our purpose is to enrich lives through technology? In order to do that, we’ll want to tell you about technology and other products and services that we think you’ll find useful. That means we’ll use information to try figure out what will be useful (or just fun and interesting) to you and others, or we’ll develop new or different products and services. And if we think we’ve found something you might like, we’ll use information to place or send marketing messages to you that highlight our ideas, and we’ll monitor your response to that message.


California privacy rights.

California residents: Find out about your rights under the California Consumer Privacy Act (CCPA).


If you post something on a public forum on one of our digital properties, it should come as no surprise to you that it may be viewed by the general public. 

We may share your personally identifiable information with suppliers or business partners to fulfill your requests or perform on our behalf a contract that we have with you. 
Sometimes we share information with suppliers and business partners for internal Best Buy uses. The easiest examples of what we mean by this relate to information technology — they may be processing personally identifiable information, but we make sure we have contracts in place requiring that they only use the information in support of Best Buy. 

We also may share personally identifiable information in an attempt to enforce our legal rights, in response to a request from law-enforcement authorities, and when we are required to do so by applicable law. Also, please note that if we think that sharing personally identifiable information is going to protect Best Buy or others from harm, that’s what we are going to do. 

Finally, Best Buy comprises multiple corporations in the Best Buy family. These family members may share personally identifiable information with each other. And if one of these family members later goes off on their own, either after being acquired by a third party or merging with a third party, they will share personally identifiable information with that third party but subject to the applicable privacy policy.


FTC identity theft.

This website is a one-stop national resource to understand how to avoid identity theft — and learn what to do if your identity is stolen.

Have any questions about our privacy practices? Just ask!

Whew! Even the “highlights” get a bit long. And the full, binding Privacy Policy follows, but we thought you’d appreciate our summary above. California residents, there’s also specific language and definitions required by California law. If you still have questions, here are a few ways you can contact us:


1-888-BEST BUY (1-888-237-8289)




Smart Shop Online

Attn: Customer Care/Privacy

8934 Menlo Ave,

Los Angeles, CA 90044, USA

Personally identifiable information.
We use the term “personally identifiable information” in these highlights to mean information that identifies, or that can reasonably be linked to, an actual natural person (that’s a real, named human being). We use the stand-alone term “information” to include all types of information, including personally identifiable information.

Smart Online Shop Privacy Policy.

Your use of any of our digital properties (for simplicity, we will call our websites and mobile apps “digital properties” throughout this policy) is subject to the specific terms of use for that digital property.
  • This Privacy Policy applies to Smart Shop Online retail stores, other locations and events under the Smart Shop Online name, and digital properties owned or operated by Smart Shop Online Co, Inc. and any of our subsidiaries, unless that digital property or subsidiary has its own privacy policy (which would instead apply).
  • Our California Privacy Rights page includes definitions and content consistent with California law. 
  • Some products and services that Smart Shop Online offers may have supplemental details about information collection, use, and sharing relating to those products and services. For example: 
  • Smart Shop Online Insignia Connect Privacy Policy supplement
  • Smart Shop Online Internet Powered by Starry Privacy Policy supplement
What we collect:

Information you give us.    

We collect and store information you provide through our digital properties and in our stores.

The information we collect from you includes things such as:    

  • Name
  • Postal address
  • Email address
  • Phone number
  • Payment card number and other payment information
  • Your My Smart Online Shop® member Username 

In certain situations, we may also collect things like:

  • Driver’s license number (for example, if you return a product or apply for credit)
  • Social Security Number (for example, if you apply for credit)
  • Location information (such as when you ask us to tell you about nearby stores or use our digital properties)
  • Demographic and lifestyle information (if you sign up for a registry or birthday list)
  • Medical and health insurance information (for example, if you use offerings that collect medical information, such as Assured Living)
  • Fingerprints (as required by law for fraud detection in connection with Best Buy’s product trade-in program)
  • Facial or wrist geometry (if you choose to use Best Buy’s virtual try-on tool, with your permission your camera will scan your facial or wrist geometry. The experience is exclusively done in real time, and we do not retain data after you use this feature.)
  • Survey responses
Information collected automatically online.

We collect information about your interactions with us including, for example:

  • The type of device or browser you’re using
  • Your IP address
  • Your browsing behavior while on our website
  • The URLs of the websites you visited before visiting our site (these are called “referring URLs”)
  • IMEI/UDID (a numeric identifier for your mobile device)
  • MAC address (another kind of numeric identifier for your mobile device)
  • IDFA (Apple’s ID for advertising), a randomly generated number)s.

Best Buy and our partners use technologies such as cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. Users can control the use of cookies at the individual browser level.

Manage Flash cookies

Learn more about managing cookies, Flash cookies, and more

We may permit third-party service providers to collect and process some information from our digital properties. We may share personal information with those providers and may have similar arrangements with interest-based advertisers. We provide more information about interest-based ads below. Our digital properties are not designed to respond to “do not track” requests from browsers.

Reviews and other content you provide.
Our websites offer publicly accessible blogs or community forums. Be aware that anyone who accesses these areas may read, collect, and use the information you provide.
How we protect your information.

We use a variety of security measures designed, under a risk-based approach, to ensure the confidentiality of your information. However, as set forth in the applicable terms of use for each digital property, we cannot and do not guarantee the security of information transmitted to us.

You also can do your part to help protect the information you provide to us. Create a strong password. Use that password only on our digital properties. And do not share your password with anyone — especially anyone claiming to work with us. We would never contact you and ask for your password — ever.

Your choices.

You may at any time:    

  • Stop receiving marketing or promotional emails, direct mail, phone, and mobile marketing communications
  • Update and correct your personal information
  • Deactivate your account
  • Request removal of information you post on our digital properties; in some cases, we may not be able to remove your content or personal information, in which case we will let you know if we are unable to do so and why


To do any of these, let us know by one of these methods:    

  • Follow the directions in a marketing email, direct mail, or mobile communication that you receive from us
  • Provide your request and current contact information through one of the contact methods listed under “contact us” below

Please note: Even if we are able to anonymize or make your content or information no longer visible, this does not ensure complete or comprehensive removal of your content or personal information from the internet.

Protecting children’s privacy.
We do not knowingly solicit or collect personal information from children under the age of 13 without parental consent. If we learn that we have collected personal information from a child under age 13 without parental consent, we will promptly delete that information. If you believe that a child under age 13 may have provided us with personal information without parental consent, please contact us as specified in the “How to contact us” section of this policy.
Privacy Policy updates.
We may need to update our Privacy Policy as we and our customers grow and evolve. If we make material changes, we will notify you by email (sent to the email address specified in your account) or by means of posting a notice on this website prior to the change becoming effective, as well as inform you of any choices you may have with respect to these changes.
How to contact us:




Smart Shop Online

Attn: Customer Care/Privacy

8934 Menlo Ave,

Los Angeles, CA 90044, USA

Last Updated: September 30, 2021

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